Africa's agriculture and value addition magazine

Massey Ferguson to stage agric fair

ZAMBIA - AGCO, owners of farm equipment global brand Massey Ferguson, will this month stage an agricultural fair in Chalimbana, the first ever in Africa.

The show will take place from April 6 to 8 and will see the official opening of the company’s state-of-the-art training facilities.

This is contained in a statement issued in Lusaka yesterday by Nicky Shabolyo, the press secretary at the Zambia High Commission to South Africa.

Mr Shabolyo said the show has been described as a catalyst for ideas focused on farm mechanisation as a key driver for growth in African agriculture.

“This first-of-its-kind showcase event dubbed ‘Vision of the Future’ will take place at the AGCO Future Farm and is expected to be graced by Minister of Agriculture Given Lubinda,” Mr Shabolyo said.

Massey Ferguson vice-president for marketing in charge of Europe, Africa and the Middle East Thierry Lhotte said with up to 100 machines on show, the event will be the biggest spectacle of MF Farm Machinery and Agricultural Services ever staged in Africa for many years.

Mr Lhotte said Massey Ferguson decided to hold the show in Africa because it was spearheading the company’s strategy to transform agriculture on the continent through inclusive and sustainable mechanisation.

“A full line of MF tractors, harvesting machinery, implements, hay and forage tools, seeding and tillage and materials handling equipment plus some of the latest farming techniques to support African agriculture will be on demonstration and display.

“A number of products will be making their African debut. Alongside this will run a programme of workshops and seminars,” Mr Lhotte said in Pretoria at the weekend.

Among the many machinery highlights is the first public showing in Africa of new MF 5700 and 112-132hp MF 6700 designed specifically for African conditions.

“Our emphasis is firmly on the new generation of farmers, farm workers and agribusinesses and their vital role in advancing the future of African farming. We have planned a really dynamic and thought-provoking experience with plenty to inform, inspire and entertain our guests,” he said.

Mr Lhotte said visitors to the ‘Vision of the Future’ event will be able to drive the latest range of Massey Ferguson machines to gain an insight into product engineering and connected technological services and spend time with field service teams.

He said they will also be able to spend time with technicians on how to get the best from machinery and have conversations with key players who are shaping the future of agriculture.

“In addition, visitors will have the opportunity to interact personally with Massey Ferguson design engineers and share their own vision and ideas for future tractors through a Virtual Reality engineering experience,” Mr Lhotte said.

April 7, 2016;