Africa's agriculture and value addition magazine

PRESS RELEASES

Posted in RESOURCES

PRESS RELEASES

Agri-Business Africa magazine is read by key decision makers in agriculture, agribusiness and agro-processing industries, Government and NGO agency managers, academia and researchers, investors, importers and exporters and other stakeholders with an interest in the agro industry within and outside Africa.

As Africa’s agro industry matures and becomes more sophisticated, we have noted an increase in the variety of stakeholders with an interest in the news coming out of Africa. African-based stakeholders are also keenly following the happenings in the rest of the World.

This website and our magazine seek to be the portal to bridge this information gap, with a major focus on the agribusiness industry in Africa.

We are seeking news from farmers, agribusiness industries, suppliers, Government agencies, NGOs and development partners on:

  • new investments and developments,
  • new products, services and markets,
  • new research and study outcomes,
  • key management and ownership changes,
  • upcoming company and industry events,
  • awards and achievements,
  • company financial results,

and other related happenings that can be of interest to our website, e-newsletters and magazine readers.

We are especially focused on news from Africa, but also on news from Middle East and Asia, Europe, and Americas, in that order. 

We encourage your organisation to include our email address in your press releases circulation so that we do not miss to share with our readers any of your achievements, milestones or anniversaries.

All the press releases so received shall be reviewed and published in either all/or some of our forums.

For events related press releases, terms and conditions may apply.

You can contact us through the following:

Tel: +254 20 8155 022

Cell: +254 725 343 932

Email: press(at)foodworldmedia.net

CALEB KARUGA - WENDY FARMS

Posted in RESOURCES

Caleb Karuga, Wendy Farms - Riding the wave with indigenous chicken

Caleb Karuga is the CEO and Founder of Wendy Farms, a Nairobi-based breeder and seller of indigenous chicken. He also rears dairy animals and grows vegetables. 

Caleb Karuga has one thing he would like all of us to do: stop practising agriculture and venture into AGRIBUSINESS.

Our first meeting with Caleb happened to be on a Sunday afternoon, and as I and a colleague waited for Caleb to join us at the Java restaurant at the Galleria Shopping Mall in Nairobi, Kenya, I kept asking myself the kind of farmer Caleb was – considering the venue he had chosen to meet us.

Caleb seems to be out to debunk the myth that farming is a boring occupation practised by old, retired chaps on their pension who cannot afford the luxury of having coffee in a high end restaurant like Java. That is until Caleb joined us and we all asked ourselves where we had met this familiar face.

For Caleb is not only a young farmer but is also a former TV personality with K24 television in Kenya.

But one thing we all gathered by the time the cups of chocolate and coffee were over was the deep belief that Caleb has on farming – and how infectious he is with his agribusiness ‘word’. You probably need to have your moment with Caleb to know what I mean.

Caleb is a firm believer in the involvement of youth, considering that he is only 33 years old, and has coined the hash tag #UkulimaSioUshamba, which means loosely translates to “Farming is Cool“ in Kiswahili to encourage young people to start farming, and consider it as a worthwhile venture like any other business.

About Wendy Farms

Caleb runs the business enterprise Wendy Farms. The farm is involved in the breeding and selling of day-old indigenous chicken, or ‘kienyeji’ as they are known in the Kiswahili language in Kenya. The farm breeds the Kuroiler and KARI improved varieties of chicken, and has a few ornamental chickens.

It is also involved in the rearing of dairy cows and has recently started a vegetables production unit that has taken off well. The farm also provides training for farmers and those with interest in taking farming as a business.

Wendy Farm is located at Thogoto, near Kikuyu town some 25 km from Nairobi. Another farm is located near Limuru town about 40 km from Nairobi.

Caleb believes in the power of smart farming, and perhaps the enterprise that has brought to him fame (and a bit of fortune) is the breeding of day-old-chicks for sale in the region.

He reckons that the rearing of kienyeji chicken is really a no-brainer considering the high demand for the kitchen in Kenya and the region.

“Kienyeji chicken is a huge delicacy in our society, with demand surpassing supply most of the time. This demand has to be met, and that’s is the opportunity I saw as I started this business”, he comments.

“Whenever you visit your rural home, your grandmother has been giving you kienyeji chicken, what I call a seed, with the hope that you multiply the seed by growing and multiplying, which sadly you have been eating. Every time you break a kienyeji egg you are also wasting the seed. That is a big problem.

People want to eat healthy, hence continue to eat a lot of the kienyeji chicken they are given by their grandmothers. I realised that was a problem with our culture somehow and decided to do something about it”, he says. He believes that food habits and culture have a strong influence in the kind of agribusiness enterprise that can be practised at every locality, and cautions would-be farmers to choose business ideas that have local demand in order to succeed.

“The importance of kienyeji chicken is engrained in our local cultures, and we place chicken in high regard as a delicacy that is served to the most respected visitors”, he adds “Kenyans want to eat healthy and are prepared to pay a premium for it, they just wouldn’t want to take their time and rear the chicken on their own.

That’s the business opportunity I identified. I asked myself why rear broilers and layers, when I can rear kienyeji that has more demand, I only need to be patient.  I decided to go large scale with kienyeji, and I have something to show for it”

Failures act as lessons

But Caleb is careful to stress that kienyeji chicken rearing is as complicated as that for the layers and broilers. “I have lost over 1,500 birds in since I started. I have actually stopped counting the number I have lost over the years”, he laments.

Most of the birds have been lost due to poor feed quality. “Feed quality is poor especially that for the kienyeji chicken. Kienyeji feed has been relegated to the periphery of the industry due to the way these chickens are viewed by the feed millers. As farmers, we haven’t reached a critical mass to ensure the feed quality can be assured.

I wouldn’t advise farmers to make their own feed either, as I had a case where I lost many birds when I tried to make my own”. He advices farmers to stick to well-known brands to forestall any loss due to feed quality.

The lack of relevant information about husbandry, disease management and feeding of kienyeji chicken has also been a hindrance to Caleb, especially when the farm started out due to lack of information that is specific to kienyeji chicken. Though information was widely available for broilers and layers, it was difficult to use this information on kienyeji chicken.

However, after several failed attempts and some visits to KARI, he was able to identify the right breed and get guidance on feeding and disease management that have been of great help to his farm. Currently, the farm sources the chickens from Uganda or at KARI in Nairobi. It mainly sells one-day old chicks to farmers who would want to venture into chicken farming. These are hatched by the farm using a 6,000 capacity hatchery.

He advises that it’s important to reach out for relevant local information by talking to other farmers and local vets and to counter check what is found online for local relevance.

Caleb has tried his hands on raising pigs and goats as well, ventures that also had their challenges and failures.

Training for farmers

To help spread the kienyeji chicken concept capacity and build promote farming as a business, Wendy Farms provides monthly training at its Kikuyu farm.

“My training ensures that those with interest in buying chicken have a chance to go through a real life experience at the farm. I train them more for the mistakes I have made or I have seen other farmers make. And give them shock treatment.

Out of a class of 50, we end up getting probably 2-3 farmers joining the business, since am able to show them that it’s not a bed of roses. Once these 2-3 adoptees become successful, they rub off others, who join the business. Am happy that we have changed the lives of many through these training sessions.”

Vegetables can make good money too

“If I had known how much money there is in vegetables growing, I would be very far”, Caleb says as we talk about his new vegetables venture.

The venture, started this year, has provided Caleb with an opportunity to increase cash flow that has improved the farm’s profitability. He insists that the vegetables business came out of the blues for him, through a chance encounter with a lady who informed him of the good pickings from vegetable growing. He currently grows spinach and kales (Sukuma wiki in Kiswahili) under drip irrigation that he sells in local markets regularly.

Future is bright

For Caleb and Wendy Farms, the future can only be bright. He is looking forward to have integrated farms where dairy, chicken, fish and vegetable growing can be done in a sustainable way, reducing wastes and increasing profits without affecting the environment.

Caleb also plans to open a third branch in Msambweni, Kwale County in the coast region of Kenya to take advantage of the huge market in the coastal region where vegetables are in short supply. “I would like to experience farming in the coast myself. I know people say it’s hard to do farming there, but the opportunity there is too big to let pass. If I fail, I will say at least I tried”, is his parting shot.

ABOUT WENDY FARMS

Products: Chicken, dairy and vegetables farming

Contact Person: Caleb Karuga

Tel: +254 728 926966

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Facebook: Wendy Farms

Twitter: WendyFarmsLtd

Upcoming Events

Posted in Events

UPCOMING INDUSTRY EVENTS

 

1. Central Kenya Agri-Business Africa Trade Fair

The event for the agricultural production, value addition and marketing focused on Central Kenya and the environs. Hosted and in partnership with the Horticulture Research Institute at the Kenya Agricultural & Livestock Research Organisation

For more information about this Event, please go to the event website: www.AgriBusinessAfrica.net/Central

 

Events management services

We organize seminars, workshops, trainings and conferences for capacity building within the agro-industry and also provide forums for industry players to interact and network in the region.

Our seminars and workshops include those on agricultural production, food safety, food security, post-harvest handling, value addition and marketing.

Our conferences are targeted towards providing a market place to suppliers of ingredients, packaging, equipment, chemicals and service providers to showcase their products and services.

In case you have an industry event you would like to partner with us on, please contact us.


Our contacts details are:

FoodWorld Media

P.O. Box 1874 – 00621, Nairobi, Kenya

Tel: +254 20 8155022; Cell: +254 725 343 932

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

ULTRAVETIS - GENERAL MANAGER – VACANCY - ZAMBIA

Posted in Agro Jobs Africa

GENERAL MANAGER – VACANCY - ZAMBIA

Job Purpose
Responsible for overall management of Ultravetis Zambia Limited operations including deputizing for the CEO when required.

Key Responsibilities
• Coordinating the management of all the company Departments, production, Sales and Marketing, Business Development, Finance and HR and Administration;
• Harmonizing management meeting reports from all the departments for submission to the Chief Executive Officer;
• Developing and implementing a strategic marketing and sales plan to achieve corporate objectives for products and services to achieve market share expectations, in relation to present standards and industry/economic trends in collaboration with Head of Sales;
• Managing policy deployment in techniques, quality, cost reduction, complete and on time delivery, safety, customer satisfaction, employee relations, visual controls and performances measures in collaboration with other managers;
• Review Financial statements, sales activities reports, and other performance data to measure productivity and goal achievement and to determine areas with need of cost reduction and program improvement in collaboration with other Heads of departments;
• Determining and reviewing staff requirements and participating in recruitment, interviewing, hiring and training employees –including overseeing allocation and scheduling of personnel in collaboration with HR and Administration Department;
• Supervising customer support, quality assurance, product service, new product introduction and general problem solving in collaboration with other managers;
• Planning preparation and monitoring of annual Departmental Budgets;
• Coordinating all the logistics of the subsidiary companies in collaboration with the CEO and respective Heads of Departments in East Africa

Minimum Qualifications and Experience
• MBA;
• A professional qualification in Sales & Marketing Management/Agricultural Back ground/Scientific Back Ground – added advantage;
• Experience – 3 – 4 years working experience in marketing field;
• Must be above 33 years and below 40 years;
• Self motivated with the ability to work without close supervision;

Closing Date
If you would like to be considered, please email updated curriculum vitae, quote remuneration and current addresses of three referees on or before 28th July, 2015.

Apply/send to:
Human Resource & Development Manager
Ultravetis East Africa Limited
P.O. Box 44096-00100
NAIROBI.
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Only shortlisted candidates will be contacted

About the Company:
Ultravetis East Africa Limited is one of the leading companies in provision of Agricultural inputs solution in Eastern Africa and beyond with branches in, Uganda, Tanzania and Zambia. We are seeking for dynamic, highly motivated, results oriented staff that are committed to join our team of professionals.

ULTRAVETIS - COMPANY AGRONOMIST – SALES AND MARKETING - KENYA

Posted in Agro Jobs Africa

COMPANY AGRONOMIST – SALES AND MARKETING - KENYA

Job Purpose
Responsible for developing profitable sales products to achieve and exceeding budgets, for products, volumes and values while guiding sales and marketing department in the strategy while liaising with the other departments.

Key Responsibilities

Sales activities

• Formulation of sales Agro budgets;
• Ensuring that customer accounts are well managed;
• Generation and maintaining key accounts;

Customer management

• Understanding the customers in terms of their needs and areas of strength.
• Ensuring that customers understand terms of trade.
• Ensuring that customers and their relevant staff are provided with technical information products through regular trainings.

Market Reports and Meetings.

• Attend to all meetings sub regional, regional and divisional meetings as may be required.
• Provide periodical sales forecasts for product volumes, to aid in stock management.

Team Leadership and Supervision.

• Ensuring demand creation is done by way of supervising assistants so that they achieve tasks assigned to them timely and objectively.
• Training, guiding, and overseeing the product promoters.

Market development

• Ensuring that products are available in the distribution network in all areas of jurisdiction at all times.
• Carrying out marketing activities/strategies to grow existing product volumes as well as commercializing new/slow movers.
• Liaising with the team, to ensure implementation of marketing activities, and that these are in line with growing product sales volumes.
• Gathering and forwarding of market intelligence information, timely and forwarding the same, so that appropriate action is taken to mitigate this; pricing, offers, discounts, product launches, counterfeits, etc.
• Attending marketing activities as well as some demo sites.

Minimum Qualifications and Experience
i. Qualification: Degree in Horticulture, or Agriculture;
ii. Experience: in a busy Sales & Marketing environment or Agricultural oriented organization.

Closing Date
If you would like to be considered, please email updated curriculum vitae, quote remuneration and current addresses of three referees on or before 28th July, 2015.

Apply/send to:
Human Resource & Development Manager
Ultravetis East Africa Limited
P.O. Box 44096-00100
NAIROBI.
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Only shortlisted candidates will be contacted

About the Company:
Ultravetis East Africa Limited is one of the leading companies in provision of Agricultural inputs solution in Eastern Africa and beyond with branches in, Uganda, Tanzania and Zambia. We are seeking for dynamic, highly motivated, results oriented staff that are committed to join our team of professionals.

AGRICULTURE EVENTS IN AFRICA

Posted in Events

AGRICULTURE EVENTS IN AFRICA

FoodWorld Media Agro Events

FoodWorld Media is pleased to announce the following events that target the agriculture and agribusiness industry in Africa

1. African Agro-Tech Summit Conference & Expo - March 8-10, 2017 - Nairobi, Kenya

The African Agro-Tech Summit Conference & Expo is a premium event that brings together policy makers, farmers, suppliers and distributors, agro-processors and other stakeholders from Africa to craft the way forward for Africa's farming and value addition industry.

This high-level event is expected to bring in delegates and speakers from across the continent and beyond to discuss productivity, regulations and policy, sustainability, market access and other critical aspects of agriculture and agribusiness. More info can be found HERE

2. Central Kenya Agro-Tech Farmers' Expo - October 6-7, 2016 - Thika, Kenya

The Central Kenya Agro-Tech Farmers' Expo is targeted at the Central Kenya region, the nation's biggest producer of horticulture, coffee and tea, milk, potatoes and other produce. 

During the 2016 expo, the second edition of this key regional event, farmers from Central Kenya farmer and adjacent counties will meet suppliers of agrochemicals and inputs, equipment and services in one location before the start of the second season planting starts. More info HERE

ULTRAVETIS - BUSINESS DEVELOPMENT MANAGER - KENYA

Posted in Agro Jobs Africa

BUSINESS DEVELOPMENT MANAGER - KENYA

Job Purpose
Responsible for the effective coordination and administration of all New Business development and Company products branding.

Key Responsibilities
• New product Development: handling new product development including market surveys, in liaison with Management;
• Registration of new products: Acts as a liaison with the respective regulatory bodies in registration of the company new product in the country;
• Product leaflets and Labels: Developing leaflets and labels in close collaboration with Production Manager, National Sales & Marketing Manager and Regional Sales and Marketing Manager;
• Technical Training: In liaison with National Sales and Marketing Manager, develop each technical product presentations for carrying out all the technical training to both internal and external stakeholders, this shall manage and enhance a company’s brand;
• Planning, supervising and executing new product trials in close collaboration with the respective regulatory bodies;
• Developing specific products marketing materials; • Assisting the National Sales and Marketing Manager in executing specific marketing activities from time to time or as requested;
• Marketing Environmental Audits: Carrying out field visits, to conduct marketing environmental audits and advice sales and marketing on strategies;
• Portfolio rationalization: Advice Sales and Marketing/Finance on portfolio rationalization based on product profitability;
• Developing and conducting marketing survey on customer service experience in different regions;
• Leveraging customer insight data to refine brand management;
• Identifying brand building areas;
• Coordinating and managing content management and information sharing among departments and external customers;
• Helping in promoting uniformity and consistency of brand;
• Developing and implementing media planning, buying and innovation strategies in coordination with the National Sales and Marketing Manager;
• Carry out any other duties at the request of the Chairman, Chief Executive Officer or any Management team as may be assigned from time to time.

Minimum Qualifications and Experience

i. MBA in Strategic Management and a basic degree in Marketing, Bsc in Animal Health or Agriculture;
ii. Experience. At least 4 years relevant experience in regulatory affairs/research in a busy animal Health or Agricultural organization;
iii. Key skills and qualities. Good communication and reporting skills, good negotiation skills, self-driven and result oriented. Integrity is a key element for this position.

Closing Date
If you would like to be considered, please email updated curriculum vitae, quote remuneration and current addresses of three referees on or before 28th July, 2015.

Apply/send to:
Human Resource & Development Manager
Ultravetis East Africa Limited
P.O. Box 44096-00100
NAIROBI.
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Only shortlisted candidates will be contacted

About the Company:
Ultravetis East Africa Limited is one of the leading companies in provision of Agricultural inputs solution in Eastern Africa and beyond with branches in, Uganda, Tanzania and Zambia. We are seeking for dynamic, highly motivated, results oriented staff that are committed to join our team of professionals.

ULTRAVETIS - PRODUCTION MANAGER – VACANCY - TANZANIA

Posted in Agro Jobs Africa

PRODUCTION MANAGER – VACANCY - TANZANIA

Job Purpose

Responsible for the effective coordination in quality production

Key Responsibilities

• Establishes quality control processes and solve technical problems related to all activities on the production floor;
• Assisting the production supervisors and monitoring production schedules;
• Standards for the disposition of finished product by devising evaluation tests, methods, and procedures.
• Observing the operations of machines;
• Adheres to product quality documentation system and quality assurance procedures.
• Prepares product and process quality reports by collecting, analyzing, and summarizing information and trends.
• Completes quality assurance operational requirements by scheduling and assigning employees; following up on work results.
• Contributes to team effort by accomplishing related results as needed.

Minimum Qualifications and Experience
• Bsc. In Production Engineering/Project Management/Chemical Engineering;
• A professional qualification in Project Management – added advantage;
• Knowledge of KAIZEN concept(Japanese concept of continuous improvement) , ISO related environment or any other quality management system application and safety procedures will be an added advantage;
• Experience – 1 years working experience in a busy production field;
• Self motivated with the ability to work without close supervision;
• Age 25 to 40 years;

Closing Date
Enclose your current updated curriculum vitae, quote remuneration and current addresses of three referees and apply/send to the address below on or before 28th July, 2015.

Human Resource & Development Manager
Ultravetis East Africa Limited
P.O. Box 44096 – 00100,
NAIROBI.
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

About the Company:
Ultravetis East Africa Limited is one of the leading companies in provision of Agricultural inputs solution in Eastern Africa and beyond with branches in, Uganda, Tanzania and Zambia. We are seeking for dynamic, highly motivated, results oriented staff that are committed to join our team of professionals.

East Africa Lead - Monsanto

Posted in Agro Jobs Africa

Job description - East Africa Lead

Position Description: Row Crops Commercial Lead CES - Africa

Location:  Kenya

Function: Commercial

Department:   Commercial

Reports to: Africa Area Lead

Main Purpose of the Job

The Commercial Lead is responsible for building and leading the commercial organization in country to ensure strong and sustainable growth of the Row Crops business (Seed and Chem).  This position is also accountable for the P&L of the countries in the CES Region - Kenya, Tanzania, Malawi, Zambia

This position has direct line responsibility for the Sales, Marketing and Product Management function.

Key   Responsibilities (5-7 bullet points)

  • Develop   and manage the Commercial Team in order to optimize net income through maximizing   of sales and control of SG&A; develop and manage national sales plans,   assign sales target to Commercial manager according to the overall budget   assigned to the Country and monitor the YTD achievements of the targets and   implement proper recovery actions in case it is needed.
  • Support   the Commercial Team through developing, negotiating and managing customer   agreements and pricing while focusing on retaining and improving customer   relationships; also analyzing performance in the different areas of sales,   relevant margins and expenses, performing    account planning and positioning for commercial accounts .
  • Support Company policy of financial tracking revenue recognition to maintain a proper inventory level to meet both customers and Company needs (Forecast accuracy).  
  • Build and maintain partnerships with key stakeholders utilizing Monsanto’s internal   expertise and strengths across all divisions and functions promoting   initiatives to improve and develop new business opportunities.
  • Demonstrate strong leadership by influencing and winning support within the commercial   team (sales, marketing, finance, customer operations); ensure that functional   and organizational objectives are met by creating a synergistic culture, transferring Company strategy into meaningful team objectives and actively   seeking effectiveness in order to improve performance through effective communication,   coaching, motivation, training, development and rewards.
  • Build and manage the Commercial team by;
  • attracting/motivating   and developing people,  
  • managing   the team by setting direction and leading by example
  • creating   an open and diverse working environment,
  • developing   team effectiveness  
  • providing Monthly Reports to Area Lead and circulating to the team to encourage depth   of understanding of financial indicators and performance ‘v’ country scorecard.
  • Address and seize opportunities to grow our corn, cotton and chem business in the countries in the CES Region by;
  • analyzing the situation and define plan,
  • seeking the buy-in from the organization
  • setting example in the implementation.
  • Legal (civil & criminal) liability: ensure compliance with local, state laws for all Company activities: acquisitions, mergers, employee agreements,   negotiations, agents, consultants, employees, third parties engagements,   purchase and/or sales of business / building, contractual signatures, labor   rule compliance, ESH local law compliance, FCPA and BC compliance process. Actively engage in driving corrective actions either within the local   management team or external parties and represent and preserve the Company   interests in all the active and passive Court lawsuits.
  • Country Governance Guidelines: Understanding the overall   organizational objectives, local country targets and key operational   performance metrics to provide corporate country governance guidelines by   developing/maintaining strategic relationships with the appropriate agencies   (e.g., state, community and industry, labor, etc) and internal cross   functions (e.g., Finance, Legal, HR, Sales, Manufacturing, etc).
  • Coordinator and mentor across functional projects and programs:   identify and/or develop together with the Leadership Team different project plans and define career progression opportunities for local management staff,   resources, budgets and training needs.

About this company

We’re more than 20,000 dedicated employees focused on developing solutions to help farmers have better harvests while using resources more efficiently.

We work to help farmers grow crops in a more sustainable way. We think holistically about how food is grown so farmers have the tools they need to have better harvests - so a balanced plate of meats, grains, fruits and vegetables within reach of every family.

Opportunities at Monsanto range from sales and marketing jobs to research and agronomy jobs. We’re always looking for exceptional professionals interested in developing a strong career while collaborating to develop solutions for sustainable agriculture. Sound like a job for you?

Apply at jobs.monsanto.com